Bonus bets

Overview

As a Senior Product Designer for FanDuel Canada, I led the redesign and product development of the Bonus Bets feature for the Canadian market. I collaborated closely with project managers and engineers to ensure the successful delivery of this feature. Below, you will find the detailed flows of the feature and their breakdown within the application.

The Bonus Bets feature included various components and entry points within the user flow. As the Senior Product Designer, I was responsible for presenting all possible scenarios where users could utilize bonus bets. The design mocks incorporated entry points such as Fastbet, Betslip, Bet Receipt, and the Account page. I presented these scenarios to the product owner and development teams. Below is a flow diagram that illustrates MVP overview of the feature.

Fastbet flow

Betslip flow

Bet Receipt flow

Account flow

As we launched this feature, we observed a significant and encouraging impact. The feature's introduction led to a notable 15% increase in user engagement, which in turn directly contributed to the overall business success. This uptick in usage not only validates the effectiveness of our design approach but also underscores the strategic importance of this feature in enhancing user experience and driving key business metrics.